• Increased donations to the site by 1016% over 6 months

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  • 669% ROI over a 6 month period and a CPA 42% lower than the set target

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  • Our best segments produced 400% uplifts in CTR and 200% in conversion for eBay

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  • 60% increase in sales from generic terms for SEO and 1200% increase in PPC ROI

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  • Increased site revenue by 233% over 6 months and overall CPA reduced by 43%

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